You may have thought of a brilliant design or a quirky one-liner for your company’s custom apparel. But before you get that printed, have you carefully thought about the colour of these t-shirts and hoodies? While it is important for your company t-shirt to have your brand’s logo design or information related to your brand, there are other factors in play.

The right colour that represents your brand’s ethic and culture will go a long way in branding. It is the most distinguishable factor for successful brands. The way we perceive colours resonates with our emotional understanding of the message they send. You can pick the colour of your t-shirt or hoodie based on your logo design or your brand’s website that would make your company more recognizable in the eyes of the public. The ultimate goal, after all, is how you want the masses to perceive your brand.

Before you promote your company or brand, here are a few colours for custom t-shirts to keep in mind:

• Blue-coloured apparel: Blue is a universally liked colour. By creating a positive effect on our psyche, it denotes loyalty and truth. You can see this it on various popular brands such as Dell, Microsoft and IBM, among others. However, there are different hues of blue that you might want to consider. While light blue colour symbolizes peace and serenity, the darker shades such as navy blue connotes reliability, knowledge and competence. So, if you are an entrepreneur for a tech company, the use of dark or navy blue custom t-shirts for your employees can be an effective tool for promoting your brand. Print your logo or a clever message on them.

• Red-coloured apparel: Red is a strong colour that draws attention instantly. It also signifies vigour and confidence. You would commonly see sports teams wearing red t-shirts. As red is more noticeable than other colours, you can see this colour on the company t-shirts of major soft drink brands such as Coca-Cola. If you are a sports or food related start-up company, red is the colour that you can consider.

• Green-coloured apparel: Green is a calm colour that is associated with nature. This refreshing colour creates trust and has a soothing effect on the mind. Several famous brands such as Tropicana and Subway, among others, have green in their logos and branding. Mostly, brands in the food industry use green to promote their ethic of being organic, natural and healthy. However, green is not strictly limited to the organic food industry. Companies that raise awareness about nature usually promote themselves by wearing green custom t-shirts.

T-shirts and hoodies with different colours evoke different emotional responses from people. As the perception of colours by people is universal, now you have a few ideas to go ahead with the t-shirt or hoodie colour that embodies the nature of your brand.