The Booming Market of Custom Made T-Shirts: A Win-Win

The Booming Market of Custom Made T-Shirts: A Win-Win

Saurabh Chhabra  |  19 July

Custom made T-shirts cater to a large and fragmented audience covering Asia Pacific, North America, and Europe. However, despite the odds, the market for customizing and printing Custom T-shirts is on a steady rise. This is because the makers are able to tap into the evolving fashion awareness of their expanding consumer base, which is mainly the youth, between the ages of 18 and 30 years. This niche in the apparel industry also provides more choices for its passionate consumers.

Prior to 2016, the most preferred method for embellishing T-shirts was screen printing – it contributed to 55% of the global market revenue. However, with the adoption of the digital printing technique, it has become easier for small and medium-sized businesses to customize T-shirts in a profitable way.

3 Categories of Custom made T-Shirts Printing:

There are three broad categories of printing technologies on T-shirts:

  • Screen Printing: It is the oldest and most common method for printing on T-shirts and works well for mass production. This style became popular since the times of Andy Warhol when he created his popular Marilyn Diptych. In this process, an image, text or design is foisted on a screen of nylon mesh. Then the design is transferred to the garment by creating a stencil. This has been the most preferred method of printing as the quality and finish is better than other printing methods. However, it is not ideal for small quantities and is time-consuming.

 Custom Made T-Shirts

  • Digital Printing: Digital printing is new to the market but has become the most adopted one, especially for smaller quantities. This process is also called Direct to Garment (DTG) technique where the T-shirt is placed in the DTG printer that injects ink onto the fabric. With this process, it is easier to get a variety of colours and so it is ideal for complex and detailed designs. However, the digital printing method does not allow for mass production of T-shirts as compared to screen printing. Digital printing also does not work too well on darker fabrics.

 Custom Made T-Shirts

  • Plot Printing: In this technique, the design is printed on a special paper sheet, which is then transferred to the fabric by applying heat and pressure. The design lasts for a long time and hardly fades out when washed. One gets more options in colours and this printing method is ideal for detailed designs. However, it is not viable for mass production.

  Custom Made T-Shirts

Customizing T-shirts through digital printing is a faster process and can be approached by anyone who is new to the apparel industry as well. The set-up costs are lower than other printing methods, and the colours on the T-shirts have a smooth finish and a high-quality appeal. Unlike the screen printing method, digital printing on T-shirts makes them affordable for the consumer.

Countries such as India, Japan, and China, among others, mostly contribute to the custom T-shirt market from the Asia Pacific region due to the rapid technological developments in the T-shirt printing industry. Techniques such as digital printing have made customization affordable and have created a healthy competition in the apparel industry.

Customized T-shirts appeal uniquely to various passionate groups. For students in institutions, different custom made T-shirts can be worn for drama, history, science or literature clubs – they give each group a unified identity. Employees from companies can wear custom T-shirts for corporate events and promote their brand.

Customizing T-shirts is not just limited to corporations and institutions. Nowadays, T-shirts are customized for travellers, friends, and families, giving a feeling of solidarity within the specific groups. Clearly, the custom-made T-shirt market is booming and looks all set to continue to do so.

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Six T-Shirts to Pep Up Your Cool Quotient This Summer

Six T-Shirts to Pep Up Your Cool Quotient This Summer

Saurabh Chhabra  |  16 July

With summer reaching its peak, dressing casually in simple basic tees with denim or shorts works well for day-to-day wear. It is also the best time, however, to showcase your style with different T-shirts that come in several colour combinations and funky designs.

While pastel-hued tees are the current summer trend, T-shirts with quirky prints, slogans, logos, and bands never go out of fashion. Short-sleeved T-shirts in basic colours look classic on most occasions. However several other sizes, be they fitted and oversized tees, look quite stylish as well with their contemporary graphic designs.

Here are the six T-shirts that promise to raise your style quotient by quite a few notches this summer:

  • Pastel-hued T-shirts: Pastel-hued tees are an excellent wardrobe choice if you are thinking of incorporating a trendy look this summer. These tees come in many suave colours that do well on any occasion.

 

  • T-shirts with geometric designs: T-shirts with geometric designs look highly fashionable and you can pair them denims any day and stand apart from the crowds. The well-defined designs in various funky colour combinations with interesting geometrical shapes give a sharp and unique look, taking your style quotient up to a completely new level. Oversized tees in basic colours with geometric designs look quite trendy too.

Six T-Shirts to Pep Up Your Cool Quotient This Summer

  • T-shirts with band logos: T-shirts of bands or artists are always hip. If you go to any concert, you would know how passionate fans are about their favourite music bands. There is a strong sense of identity that fans love to share. Commemorate your own favourite bands, ones that you listened to as a teenager, by wearing their logos in lighter colours. Pair them with dark denim for a classic look.

Six T-Shirts to Pep Up Your Cool Quotient This Summer

  • World Cup-themed T-shirts: On the topical side, pick your favourite team on the World Cup this summer. You can easily include a sporty vibe in your casual look with these themed T-shirts wherever you go. On the other hand, they simply portray that you love the game so much that you cannot do without it.

Six T-Shirts to Pep Up Your Cool Quotient This Summer

  • T-shirts with minimal designs: Flaunt a minimal vibe with quirky texts or symbols on your T-shirts. Try getting them in cooler colours for a casual look. These would reflect your mood in a lighter vein.

Six T-Shirts to Pep Up Your Cool Quotient This Summer

  • T-shirts with slogans: In the light of recent events around the globe, people have begun to wear T-shirts that speak about the concerns they care about. For instance, the recent Me Too movement (#Me Too) spread awareness among the youth and gave a feeling of collective empowerment.

Six T-Shirts to Pep Up Your Cool Quotient This Summer

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lord of the rings custom t shirts

Five T-Shirts to bring out the Movie Fanatic in You

Saurabh Chhabra  |  6 July

Movies play a big role in our lives and their influence is certainly far-reaching. As movie watching has always been a collective experience, we can find plenty of people all over the world who are up-to-date about a much-anticipated release. With so many fans around the world, it is always great to meet people who share a common interest in movies. Films not only let us feel that we are part of something bigger, but also let us engage in passionate (and interesting!) debates about our allegiances to a particular hero or a villain. Whether you are a fan of Star Wars or Star Trek, or even if you love Marvel films more than the DC adaptations, you can always show your loyalty and nerdiness by wearing T-shirts that show which side you are on.

Below are five T-shirts that would easily bring out the movie fanatic in you:

  • Marvel: Marvel’s cinematic universe has taken the world by storm. Superheroes, antiheroes, and villains have become a part of our everyday lives. Think about Avengers, Black Panther, Doctor Strange, Deadpool, X-Men, Thor, Iron Man and the list is never-ending. Display the fandom of your favourite Marvel movie that you recently watched and collect all before you go to the theatres for the next big hit.

marvel custom t shirt

 

  • Harry Potter: Are you a fan of Harry Potter, Hermione Granger, or Ron Weasley? Or, are you among those who side with the menacing villain, Lord Voldemort? Maybe, you feel like you belong to the Hogwarts School of Witchcraft and Wizardry, and may remember your favourite spells from the 7-part series. T-shirts with funny prints about Lord Voldemort or some funny spells from the movies would show out how much of a fan you are.

Five T-Shirts to bring out the Movie Fanatic in You

  • Star Wars: Star Wars has had a long fan following over the years. There is at least one person in one’s extended family who would have made you watch this entire saga of wars in the galaxy. With so many interesting characters in the movies, you may relate to the Jedi Anakin Skywalker, aka Darth Vader or the protagonist, Luke Skywalker. Perhaps you may associate with the Stormtroopers from the Galactic Army. The list is endless.

star wars custom t shirts

  • Lord of the Rings: The greatest epic of the 20th century which has been adapted into a long three-part series, Lord of the Rings is one movie that has been watched by all. From the brave Frodo Baggins and Golem’s scheming villainy to the inimitable Gandalf, there are fans for all who belong to Middle Earth.

lord of the rings custom t shirts

 

  • DC: Just like Marvel cinematic universe, there is another cinematic universe from DC. Movies such as Wonder Woman, Flashpoint, Green Lantern, Batman and Justice League Dark have made fans around the world. Go ahead, be the superhero you want to be and show that you are a DC fan to friends who are Marvel-loving fanatics.

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