Does it ever happen to you, that you’re walking down the alleys of a flagship store, looking for some comfortable and quirky t-shirts, but you don’t like the t-shirt design? This is the day and age of expressing yourself, especially through fashion. But sometimes in life, our likes and dislikes do not figure in fashion for the general population. To cater to the people who believe in wearing something personal – as effortless fashion yet tasteful – exists the industry of customized wearables. It has been a booming industry for quite some time now, with its initial rise coming from universities and alma maters needing custom t-shirts. It is the brainchild of modern-day merchandise marketing, which doesn’t require one to be a brand per se, to have people adorn a customized piece of merchandise.
From teams looking for representation by means of a custom t-shirt design for an upcoming event to college societies designing merchandise is a very organic way to create visibility for anything that can be classified as having a brand identity. This trend has further expanded into something that has emerged from the design sense that social media is slowly starting to develop in its users. People like to see relatable things; humour and satire on a custom t-shirt. Customising your clothing, with the culture you talk about and the sense of humour you inculcate in yourself, becomes a fun activity.
5 Easy Ways to Make Your T-Shirt Design go Viral:
To make sure you know how to design a cool t-shirt designs and make it stand out amongst the masses, follow the tips below:
- Choosing the right style is imperative:
One thing that affects the look of a t-shirt is the style of the garment itself. T-shirts come in many styles, like the classic short sleeved one, the polo tee and the long-sleeved classic American inspired style. These styles have different appeals to different types of buyers, depending upon their tastes. Sometimes, a design might look better on a polo tee, than a normal t-shirt.
Another reason why these tips for creating a better custom t-shirt are important is that if the garment itself doesn’t fit properly then the purpose of design is moot. A person will re-order if the material and fit itself is comfortable, which draws the most attention via a satisfied customer.
- Content matters:
What you choose to portray with your content is what will serve as the highlight of your t-shirt. A great piece of content or visualization for a design will be more purposeful compared to a pre-existing design and concept. People generally opt for humour based or satire based comical content. If you cannot think of something original, look for t-shirt design ideas online and go from there.
- When thinking design, think interactive:
Take this as a baseline before anything else, what you create as a design should be interactive. It should invoke a feeling or emotion in the person buying or looking at it, as that is what ends up in actual sales. When designing a t-shirt design template, it is imperative to focus on colour pallets and combinations, visibility over the t-shirt itself and the final placement of design.
A great way to shake things up is by using the space given to you innovatively, while also maintaining a level of comprehension with the buyer. You could always look to your competition to know how to design a cool t-shirt.
- Placement matters:
The placement of your design will do wonders for your concept, as out-of-the-box thinking is sure to give results. Some fresh ways, to use designs is by printing on sleeves, using the space creatively, and telling a story with your design.
Here’s a pro tip for creating a better custom t-shirt, place the content uniquely by using words as a preamble on the front and something to validate it in the back, like a story of facing a person and facing their backs when they walk away.
- Vintage as a trend:
You can never go wrong with vintage in fashion! The whole concept of vintage is all-inclusive in the sense that it can be applied for a wash or look of the fabric with which the t-shirt is made. Play around with transparency, textures, shapes and distressed gradient. It can be incorporated as cultural aspects of the design, or as a whole garment, promoting an era itself.
Trust vintage to get you a plethora of t-shirt design ideas, as fashion designers swear by its timelessness as a trend.
There are many ways to do a custom t-shirt right; however, there is no one correct way of doing it. Viral things go viral because of sheer creativity, so go crazy and let your illustration take centre stage!
