Cult Dressing: A Modern Take

Alma Mater | 22 May

Circa way before you were born; things were a stark contrast from the present day. Groups of people, congregations of ideas were referred to as ‘cults’. The idea behind cults was the plausible deniability of notions that strayed from the standards of societies. However, this did not stop the cultists from formulating the base for their beliefs.

Dressing according to your beliefs, has always been the way of mankind; it is the way humans have distinguished between types and thinking. The ‘KKK’ was easily recognizable for their white supremacy by their signature white-cone headgear and white gowns; this does not account for the horrendous nature of their cult. It is a neutral way of understanding that whatever ideal they might hold, a group of people with a similar goal, will always dress the same.

In the present day, cults have taken on a new name, groups or clubs, but the baseline remains the same. There is a cult/group for everything. It is not limited to the archaic ideas of witchcraft, satanic verses, and unacceptable Scientology groups. It is the up and coming way of interacting with people who share the same vision and ideas as you. Take for example the counter culture that emerged from the Beatnik Revolution, the generation that exercised ‘flower power’, known as ‘hippies’. These inhabitants of the 1960s propagated a style of dressing that is still prevalent in the 21^st century.

Modern technology has done mankind a favour, dressing according to a belief or a group is as easy as taking a print out, literally. The present scenario, when it comes to groups and clubs, includes customised wearables, like t-shirts and hoodies, which represent the organisation. Printing technology and techniques are so advanced that designing a great custom t-shirt can be done seamlessly and quickly. A great custom t-shirt needs a group and a great group t-shirt slogan, and that’s all. A logo, a quote and a great creative design, and it can be made in a matter of hours.

Read on to know some creative t-shirt design ideas or youth group t shirts design ideas for your brand or collective.

Presently we can classify some modern day cults as follows:

Biker Gangs: It is an age old tradition in every Hollywood movie to portray a group of bikers with leather jackets and their logos stitched on them. It is not just a wearable, but a lifestyle. There is much scope for creative t-shirt design ideas for bikers because this culture is an old one. Go for quotes like, ‘ride or die’, ‘some do drugs, others pop bottles, we solve our problems with wide open throttles’, ‘four wheels move the body, two wheels move the soul’ etc. Being a biker group, there is no chance that there is no motto. Hence, the best way to go is getting your motto printed on the t-shirts along with the name of the member it must be worn by.
Book Clubs: This isn’t a new thing either, for as long as literature has existed, so have book clubs. To take this age old tradition to the next level, getting customized wearable for the members is a great way to go. As group dressing up ideas go, the reach is endless, because literature is endless. Get a nice quote printed by the individuals’ favourite book/author, along with their names, to give your club the identity it needs, in a crowd.
Martial Arts Groups: Martial arts is something every individual with a mind to be able to defend themselves, opts for. Fighting styles are as old as time, and their growing popularity in the present day is baffling. Some avenues to explore include Maui Thai, Brazillian Jiu Jitsu, Krav Maga, and Kali etc. Every art has its own culture and every art has its own instructions. However, it isn’t quoted that stand out in the crowd; it is the representation of the art itself by the collective, and there are enough custom t-shirt ideas for martial groups that will get the team in frenzy. Get your team logo printed on a custom t-shirt and represent what you stand for.

The age of information has softened the blow on cultist beliefs and organization, so name that group of yours and give it some clothing. The scope is endless.

Is it even a Vacation if you didn’t Post it on Instagram?

Alma Mater | 1 May

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The first thing that we notice about social media platforms is the feasibility with which it lets its patrons, portray their lives over the internet. To thousands of followers, or the few friends and family that follow them. It is the age of showcasing every good and bad moment of life, as it is led by the individual. There is a sense of beauty in it, and not just convenience.

A prevalent trend in this avenue of social media is travel. Traveling patrons posting images and stories of their travels, however big or small their vacation may be, is something that everyone keeps a track of. It is a means by which one can experience the place that their friends or family are travelling to, with the help of visual and audio platforms that apps like Instagram, Facebook and Twitter provide. It can be witnessed upon various pages, the vast scope for humour via funny t-shirt designs for holiday season due to influencers and groups travelling during the season.

Social media and propagating information via social media is not just an aspect of modern-day human interaction, it is a norm that suggests social stature and portrays a person’s likes and dislikes.

In recent days, it can be seen that people are giving more and more importance to travelling. This is probably so because the work culture vs. satisfaction is changing. People are becoming freer, with every passing day and that is something that is leaking into the travel industry. Familial units, travel groups, groups of solo travellers etc. are putting more monetary means into travelling, than ever before.

It is common practice for groups of people to be sporting similar, custom t-shirts for holidays. This is often done to:

Establish a brand identity, for travel groups.
A means to bring uniformity to a group.
Collecting sense of belonging to the group itself, be it family or casual travellers’ group.
Team spirit; this is a definite plus when it comes to travel groups aiming at adventure sports and other activities along the same lines.

If designing outfits for holidays or getting custom t-shirts for summer holidays is your cup of tea, then you have the soul of a traveller, willing to experience eternally.

Many travel pages and groups also award people customized t-shirts as mementos, commemorating a hike or trek. For example, a trip to a hill-town in Himachal Pradesh would include a t-shirt with the name of the group and perhaps, the name of the traveller on the back. A trek to Kheerganga, at an altitude of 9700 ft. is a big achievement for regular people who do not indulge in adventure sports as a religion. Hence, a custom t-shirt with the date, name, and altitude of the trek, with an individual’s name on it is certainly something that will be appreciated as a memento during the holiday season and after. This case is similar to people adorning their alma mater hoodies and t-shirts post graduating from an institution as a mark of belonging to that establishment.

Along those lines, social media plays another vital role in people’s lives, as opposed to a general interest in the platforms. People love to post memoirs of their travels online – it helps them share an experience with their friends and family, and in case of large following, have the platform to be an influencer. If you’re looking to design a custom t-shirt for the holiday season, then you can look to these influencers for some custom t-shirts ideas for the holidays.

More often than not, social media plays a vital role in terms of marketing or visibility. Custom t-shirts provide visibility for:

The brand.
An individual’s travels.
The place of travel itself.

Tapping into this market is a great way to set up a business for one’s self, as customized wearables and travel are the trends of the decade. This practice notes the most traffic during holiday seasons, such as summer vacation and Christmas holidays, when travel season is at its peak and people just want to leave the hustle of the city behind.

We’re a Family and we Match!

Alma Mater | 25 April

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Have you been wondering why you keep seeing a lot of people sporting customized t-shirts in bulk numbers? It seems everyone is adorning one these days, be it college groups, book clubs, biker gangs etc. Casually, it is a great way to style your outfit by means of designing a t-shirt or hoodie, which speaks to the world about the things that you relate to, like pop culture, cartoons, quotes and many other things.

However, as a rising trend, it is making a huge mark in the market centered on family occasions and vacations. It has been seen on women throwing bachelorette parties for their bridal friend, on families taking vacations, anniversaries and commemoration of milestones.

IT IS NOT LIMITED TO JUST COLLEGES AND CORPORATIONS ANYMORE!

People like to have a sense of belonging, a sense of collective feeling towards a common reason to celebrate or experience something. Custom t-shirts bring a casual type of uniformity to an occasion that is hard to ignore. It makes a statement on its own, while also shedding light on the reason why everyone is present, celebrating whatever the occasion calls for.

When it comes to travel groups, especially the affluent ones, it isn’t uncommon for them to get a whole bunch of custom t-shirts printed for the travelers that will be joining them. It is a great way for them to keep track of the huge number of people that travel with these groups, along with providing brand visibility for people observing the group.

Presently, however, this trend has found itself injected into families and small groups, who travel. Many-a-times, a nuclear family can be seen sporting custom t-shirts with either the family name on them or the names of individual family members. Sometimes, the rather creative ones tend to give their family holiday a name, which is a great way to play around with t-shirt designs and content.

Here are a few occasions where you can opt for getting your entire group custom t-shirts, to celebrate as a unit:

A family vacation for four: It is a fun and quirky way of celebrating your family ties and collectiveness by taking a vacation to spend some quality times with your biological others. A great way to spice it up would be to get matching custom t-shirts for the same.

2. Family reunions and other occasions: This is a time when all of the members of the family come together to celebrate something memorable and timeless, such as birthdays, reunions and even something as small as a young member getting into college or getting their first jobs. There really is no designated reason to get a custom t-shirt printed. All in all, in the end, it is a piece of memorabilia that will last longer than the occasion itself.

3. Bachelor and Bachelorette parties: If you’re the friend of the bride or groom, you’ve definitely been handed the responsibility for making all the gory arrangements for the bachelor(ette) party. As a takeaway and give-away favour, getting the squad matching custom t-shirts that call out the occasion, will make the person getting hitched happy. Women anyway love coordinated dressing, pinks and everything stylish and quirky. Humour never ceases to disappoint when it comes to friends designing wearables for an occasion.

4, For the elderly, taking in millennial trends: What’s better than rejoicing the occasion of 50 years of togetherness for your grand-parents? It will definitely make them happy as this minor effort, is perceived as a lot of them.

Here is one comic take on custom t-shirts, as worn by couples, especially elderly couple, which is taking the world on memes by a storm.

It is a very cute way of spreading humane values of relationship, camaraderie, and acceptance. It is also a means by which their generation is giving the present generation some life goals.

There exist, plethora of ways you can work on a custom t-shirt, whatever the occasion may be. There is endless scope for content, satire, humour, milestone and everything else that one can think of. It proves individuality as a collective and there is nothing more moral than celebrating togetherness.

Event Dressing: Why Choose Customized TShirts for Corporate Events

Alma Mater | 23 April

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Why Customized TShirts for Corporate Events- If you’re organising an event and do not know how to choose a customized t-shirt or if you want to understand why customized t-shirts are creating so much noise all across the world and social media, then fret no more, the answer is here. Be it a musical festival, or a corporate event, custom t-shirts are a big hit. They provide uniformity and provide visibility at the same time.

Why and How to Choose Customized TShirts for Corporate Events:

One way to understand how to choose a customized t-shirt for corporate events, read the following.

‘Where are the restrooms?’ you ask the man wearing a black polo with a bold-capitalized “crew” printed on the back.

When people come to an event, such as a music festival, there is generally a huge crowd that has to be managed. A reason why customized t-shirts will prove to be of great help, is that it will help your attendees distinguish between staff and other personnel, in case of enquiries, help desk management and on-ground staff.

‘Would you like to sample this drink?’ asks the woman adorning a quirky t-shirt with a lot of sponsors printed all over the t-shirt.

In the present times, events are not just centered on a venue. Many brands, such as red-bull offer their wings team customized merchandise and backpacks, which they carry to different events, to promote the brand, personally. This is a great way if you want to indirectly be a part of the event, by means of showcasing your brand/ sponsors.

‘Would you like to buy some of the custom merchandise by the artist?’ asks the man, waiting at the merchandise booth, because every event has one!

Whenever you got to a music festival, you notice there is always a stall with all possible merchandise from the artist, which is on sale for the festival goers. This is another great way of promoting your brand with the help of customized t-shirts. One aspect why custom t-shirts are the in-vogue thing in the music business because artists are influencers and people love wearing their logo, album or other art and music as merchandise on custom t-shirts.

‘Go United!’ the crowd screams. You can see a storm of red t-shirts, holding banners, rooting for their team.

No sporting event is complete without players wearing their designated jersey; a sporting event is also incomplete without the fans and audience wearing the colours or original merchandise of their supporting team. A stadium is always painted in varying numbers by colours of their teams. People love to feel like they are a part of something, they like to represent something. Hence, a custom t-shirt at a match is something you will never go wrong with unless you’re adorning a team’s merch, which isn’t even playing.

‘It’s Maya’s bachelorettes’ girls!’ all intoxicated best friends of the bride scream, as the world is surrounded by sexual innuendos and pink furry party decoration.

Women do co-ordinate dressing the best; they also do co-ordinated custom t-shirts for as many occasions and events as possible. We can thank them for choosing custom t-shirts as a fashion worthy trend in the female fashion realm. Bachelorette parties, bridesmaids, pre-wedding shoots, birthdays, anniversaries, heck, even break-up parties, they come up with printable designs for everything. This is a market you can never go wrong with.

‘Please find your personal customized t-shirt and literature from the conference, in your favour bag.’

‘Wear it with pride for the next one!’

If you’ve ever attended a conference, workshop or any such corporate event, you’re lying if you did not excitedly wait for the take-away bag of pamphlets and other goodies, as souvenirs from the event. It is a whole different thing when exclusive events give out wearable merchandise to their attendees. A reason why custom t-shirts are becoming prevalent in the corporate sphere is due to the linear message from bulk clothing, free on-road marketing (if people wear the t-shirt around casually) and a means to return the favour to the attendees.

There are many more reasons why custom t-shirts are a great piece of clothing to attend events in or to be incorporated into the event itself. It is a booming market of wearable, customized fashion, that holds true for people’s likes and dislikes. If not something ground-breaking, a person could just design a custom t-shirt for themselves and wear it to the event it holds true for; a great way to individually find visibility at an event.

To buy the Customized Tshirts for Corporate events, buzz us at +91 9513 88 6060 or writen an emmail to info@almamaterstore.in

10 Reasons why Custom T-Shirts are the new in-vogue thing!

Alma Mater | 18 April

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Why Custom T-Shirts- You might not wear your heart on your sleeve, but wearing your own designs is easier than ever. For as long as humans have known clothing, the concept of designing clothes for oneself has been almost unheard of. But now with digital designing and endless pop culture references, printing custom t-shirts has become a flourishing trend in itself. The retail level quality of printing custom t-shirts, along with personalized designs and texts, make for an enticing product. People have the freedom to do everything and more when it comes to custom t-shirts.

Merchandising is not just limited to brands or companies anymore. It is a trend that is fast moving into the realm of individual style statement. From pop-culture references and memes, to college and university merchandising, everyone seems to opt for them.

Presently, the websites offering custom design and printing services have upgraded to on-web softwares that make the end product look like something a merchandise designer made on Photoshop and Illustrator.

Why Custom T-Shirts:

Similar to the art of getting yourself a bespoke tailor, the reason why custom t-shirts are soon becoming viral is that it speaks of an individual’s personal tastes and liking. Read on to know the top ten reasons why getting a custom t-shirt designed it the ‘it’ thing in effortless everyday fashion.

Quality apparels, affordable price with scope for varying quantity.
The process is quick and efficient as professionals employed for screen-printing custom t-shirt, who use the latest in technology.
This is the best route to take, if you are a company just starting out and looking for some visibility in the market.
Endless scope for creativity and design.
A very in-person way of marketing.
Shows the team spirit of the organization or group getting the merchandise printed.
Scope for inducing customer loyalty by giving merchandise as giveaways in contests and goodies for members/VIPs.
Revenue aspect of merchandise can be tapped in to, by selling your brand identity as products.
A subtle way to promote and grow yourself as a brand.
Influence people with your design and content.

There are many avenues of printing custom t-shirts with authentic designs, which can serve beneficial to you, especially if you are looking for some traction in the marketing department. It is the best way to go if you as a brand are suffering from visibility loss or starting out in the business and need a subtle way to promote and grow your brand’s identity.

Other than the obvious brand- centric benefits of customised merchandise, it is a great way of interacting with your customer base, earn their loyalty and trust; this will also enable you to set a standard for yourself in the market and amongst your targeted consumer.

It must be noted that the reason why custom t-shirts are a hyped commodity at the corporate and university level, is due to the freedom of bulk order at an affordable price. Since many businesses have now started to cater to an order of less than the initially required number of articles, it is possible to tap into the market of families, groups, gangs, duos etc, which need between 2-10 pieces.

Everyone can get a printed custom t-shirt; everyone can express who they’re through their clothes.