Alma Mater Friends : A Short Story

Alma Mater  |  22 November

It was raining and he was feeling nostalgic. He was sitting in his corner office and sipping hot coffee
after a hectic day full of meetings and discussions. Everything was perfect but rain was reminding
him of his old friends and good old college days. Read article

4 Reasons Companies Use Bollywood Movies for Brand Promotion

Alma Mater  |  19 November

1. Bollywood is a Religion in India: It is an open secret that Bollywood is a religion in India. Masses flock to the cinemas to worship their favorite stars like Gods. Like religion, Bollywood takes the masses on a journey of entertainment. For three hours, people forget their daily routine and go on a flight of fantasy with their beloved stars. Brands understand this unique relationship between their target customers and Bollywood and try to piggy ride on the same. Read article

Saying It All With Just One Word

Alma Mater  |  11 November

“Brevity is the soul of wit .” – William Shakespeare. Nobody could have said this better. True feelings and true emotions, when they arise from the depth of the heart, are always concise and precise.
There are many ways of expressing your true innermost feelings to the outside world. One of the latest and the easiest way of doing that is by wearing a customized printed hoodie or T-shirt. Read article